SELECTED WORK 20-24
ZÉ COMPENSA
Zé Compensa is the new reward program of Ambev’s Zé Delivery, a Brazilian beverage delivery service. Within the app you can find all sorts of alcoholic and non-alcoholic beverages, candies and snacks - everything you need to get a party started (or to keep it going).
We were approched to create its logo and both verbal & visual identities. The main characteristic of Zé Delivery is its playfulness and its hability to save any and every social gathering - known in Brazil as “rolê”.
Through our investigations together with their team, we came up with a fun and urban identity that speaks to the consumer in a joyful, authentic and humorous way.
ROLE
Logo • Visual Identity • Brand Guidelines
CREDITS
FUTUREBRAND SP
Creative Direction: Rodrigo Valdevite
Design Lead: Amanda Oliveira
Design: Isabella Mello
Verbal Identity: Juliana Bezerra, Thayná Alves
Motion Graphics: Francisco Fernandes
Client: Zé Delivery (Ambev)
Typefaces:
Poster Cut Neue by Adam Ladd
HWT Artz by Erik Spiekermann
Nunito by Vernon Adams, Cyreal, Jacques Le Bailly