SELECTED WORK 20-24
VALE GARRAFA
Vale Garrafa is an Ambev project to exchange empty beer bottle casks, which usually sit at home taking up space, for credits to be used on your next purchase.
Our challenge was to lift the existent logo and create a more fun and dynamic visual identity, along with a new brand strategy, that better speaks to the real brewer - the one who knows things and doesn't miss out.
ROLE
Visual Identity • Iconography • Landing Page
CREDITS
PAPANAPA
Creative Direction: Gustavo Garcia
Design: Gustavo Garcia, Thiago Bellotti, Isabella Mello
Photography: Ambev, Vale Garrafa
Strategy & Verbal Identity: Criatexto
Client: Ambev
Typefaces:
Novecento Sans by Jan Tonellato
Freight Sans by Joshua Darden