Vale Garrafa is an Ambev project to exchange empty beer bottle casks, which usually sit at home taking up space, for credits to be used on your next purchase.
Our challenge was to lift the existent logo and create a more fun and dynamic visual identity, along with a new brand strategy, that better speaks to the real brewer - the one who knows things and doesn't miss out.
Roles: Visual Identity / Iconography / Landing Page
Papanapa Team
Creative Direction: Gustavo Garcia
Design: Gustavo Garcia, Thiago Bellotti, Isabella Mello
Photography: Ambev, Vale Garrafa
Client: Ambev
Partnered with
Criatexto
Novecento Sans
by Jan Tonellato
Freight Sans
by Joshua Darden