Nestlé noticed the need for a more premium version of one of its most famous products in Brazilian households, the beloved chocolate powder NescauŸ. Aimed at those with a more active and healthier lifestyle (or simply for those who crave something strong-flavored), NescauŸ Extra Cacau was born with less sugar - obviously - and comes in two intensities: 30% or 60% more cocoa.
Along with Nestlé's design team, we went on a deep and intense collaborative creative process to understand who this consumer is and needs and how we'd let them know that this is indeed a viable option for those who don't want to give up on NescauŸ entirely.
The biggest challenge was to balance a solid and established packaging such as NescauŸ's with new assets designed exclusively for NescauŸ Extra Cacau, so that this new product would still be related to all the others available in its line.
Role: Packaging
FutureBrand Team
Account Executive: Daniela AragĂŁo, Federica Bottelli
Creative Direction: Arnaldo Bastos
Design Lead: Matheus Calderoni
Design: Alan Cano Munhoz, Isabella Mello
Brand Strategy: Filippo Vidal, Federica Bottelli
Naming: Andressa Trindade, Monique Torres
Verbal Identity: Andressa Trindade, Monique Torres
Client: Nestlé
Partnered with
Monstro CGI and Illustrations
The Geronide Font
by Letterhend Studio